Marcelo Correia Lima is a Business Intelligence Architect at IBM. He has 15 years of experience in leading development and integration of Enterprise Applications. His current area of expertise is Business Analytics Optimization (BAO) Solutions. He has been planning and managing full lifecycle implementation of many projects, involving Multidimensional Modeling, Multidimensional Clustering and Partitioning, IBM InfoSphere Data Architect, IBM InfoSphere DataStage, IBM Cognos Business Intelligence and IBM DB2. Recently, Marcelo has added Hadoop, Big Data, and IBM InfoSphere BigInsights to his background. Before working as a Business Intelligence Architect, he was involved in the design and implementation of IBM WebSphere and Java Enterprise Edition Applications for IBM Data Preparation/Data Services.